CDC
The federal Centers for Disease Control and Prevention will use the “Man Eating Sugar†spot in a nationwide quest to get people to quit guzzling soda.
Sweet!
An anti-sugar ad the city created to fight obesity has hit the big time.
The federal Centers for Disease Control and Prevention will use the Man Eating Sugar spot in a nationwide quest to get people to quit guzzling soda.
We think it delivers the right message, Health Commissioner Thomas Farley said Tuesday of the ad, which shows a man downing sugar packets in a diner. Most people wouldnt eat 16 packs of sugar, but people are drinking that all the time without noticing.
The advertisement, initially made for YouTube, will air in the city and markets across the country, from Hawaii to Maine.
The 30-second spot shows a man consuming whole packets of sugar while seated at a diner counter.
Other diners look on with disgust, failing to realize that theyre consuming just as much from the sugary drinks theyre sipping, the news release states.
The citys own efforts to reduce sugar consumption may have already had an impact, the news release said.
An annual telephone survey found that the percentage of New Yorkers who drink one or more sugary drinks a day fell from 36 to 30 between 2007 and 2010.
Sugary drinks have been linked in studies to weight gain or obesity that can lead to diabetes and heart disease.
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